Hello there,

You know what I love? I love the moment right before each new author branding group cohort comes together. There's a particular kind of excitement get to wonder who will come along this time. Honestly, it's kind of magical.

In a way, it's kind of like that moment just before opening a really good book, when you know the basic premise, but you're about to find out who all the characters are and how the story is all going to come together.

Welp, it's finally time to announce that applications are officially open for the Fall 2026 cohort of my Author Brand Strength group program!

You Don't Need Another Tactic

I've been doing this work with authors for years, and the thing I keep coming back to? Writers don't need more marketing tactics, they need real strategy and mindset shifts. You've read the posts. You've bookmarked the tips and tricks. You probably have notes full of marketing tasks you're supposed to be doing.

What you actually need is a clear sense of who you are, and how that's unique in the marketplace, and how to reach your readers. You need a clear author brand. Your positioning. Your point of view. Your vision. The through lines that connect the writer you are with the book that's coming out next.

That's what we build together in this program. It's not some "100 post ideas" calendar. It's not some cookie-cutter book launch marketing planner. We build your author brand foundation, one that you can stand on for the rest of your career.

Who This Is For

If you're nodding along to any of this, it just might be for you:

• You have a book coming out, and the marketing part is starting to make you feel a little confused or itchy.
• Or you've built a real body of work, and you want your platform to reflect the depth and breadth of it, not fade into the AI slopscape.
• Or maybe you're tired of advice that basically tells you that "all you need to do is become an influencer."
• You want a system to learn from that's flexible enough for your busy schedule, but also provides opportunities for live, expert advice and guidance.
• You want to be in a room with other authors who take their craft and their author business seriously.

This is a small group on purpose (max 20 but typically less). I keep it that way so I can actually give you customized, useful feedback and real guidance on your specific brand and needs.

What You'll Walk Away With

Cohort after cohort, Brand Strength authors get:

1. Clarity on your author brand positioning, for exactly who you are, not some formulaic version of you that's supposed to please the crowds.
2. A true brand foundation you can use for this book, the next one, and every talk, pitch, or interview in between.
3. A dedicated, big-hearted group of authors who are committed to learning and growing together, and will likely in your corner long after the program ends.
4. The confidence to stop "performing" (or avoiding) your marketing and start showing up as yourself, which is the only sustainable way to build your career anyway.

How to Apply

All the details, including the format, the timeline, and how to apply, are here: authorbrandstrength.com/author-branding-group.

It is by application only because I want to make sure the group is the right fit for you and vice versa. I read every application myself, and meet with the writers I feel may be a good fit for the group.

If you're on the fence, check out the information page and then hit reply to ask any questions.

And if you've been waiting for a sign that it's time to take your author brand seriously, this is me, saying, "hallo, it's time!"

All the Best,

Andrea

P.S. If you know a writer friend who's been spinning in circles thinking about their marketing, please forward this to them. It's always fun to meet more like-minded writers like you.